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Problem

A bid for a high-profile Government and private enterprise and Public Works project which cast one of the bid participants in an unflattering and inaccurate light.

Solution

In order to set the record straight and to get the facts of the situation in front of the public, CLM was engaged to produce a 5 minute response video with a 48-hour turnaround window. Our efforts focused on shooting video of the President of SNCF Americas, Alain Leray. The editorial process included custom motion graphics and stock imagery as well as historical footage which resulted in a compelling video that the company was able to share with project supporters as well as law makers in
Annapolis.